Snapchat Details Women’s World Cup Activations

To celebrate the 2023 Women’s World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women’s soccer. Seven augmented reality lenses have been created for the event, including a USWNT Team Tracker Lens that allows fans to view…

New Roku Partnership to Help Fans Watch Women’s Sports Ahead of World Cup

As the U.S. Women’s National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games. In May, the company launched Women’s Sports Zone, a platform that’s designed to help viewers easily discover live and upcoming women’s sports events,…

As Hollywood Strikes, A-List Director Markets Direct-To-Consumer, Really Direct

“I love that we’re this independent production being absolutely independent about how it gets out there as well,” says Kurt Andersen, author of the book “Evil Geniuses” that inspired director Steven
Soderbergh’s new “Command Z” series.

More Signs Of Streaming Cutbacks – Time To ‘Super Bundle’?

Consumers keep pushing to make streaming cutbacks. But streaming platform owners may need a plan. Consolidation would be a good trend, distribution-wise, for consumers. But is old-school thinking
necessary?

Almost 50 Years Into the Crypto Wars, Encryption’s Opponents Are Still Wrong

Attempts by the US and UK to require backdoors in secure messaging apps are a huge step in the wrong direction. Right now, we need more encryption, not less.