In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. I was ten months into leading the Marketing team and about to start my Christmas break. It stung. Additionally, almost six months later, I’m still waiting out my non-compete. It raises the question: When faced with an…
Starbucks Uses Augmented Reality to Celebrate and Encourage Kindness
Celebrating the idea that kindness can be found anywhere, Starbucks launched an augmented reality experience that allows people to share kind messages with others. People can access this AR experience through the Starbucks mobile app, by scanning a QR code in Starbucks stores or on the company’s website. The experience places floating sticky notes, photos,…
This Solar Panel Company Is Working With Influencers to Demystify Residential Solar
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help people decide on a bigger purchase: residential solar. Working with sustainability expert and content creator Shelby Orme, also known by her social handle @Shelbizleee, SunPower wants…
‘Oppenheimer,’ the Bhagavad-Gita and India’s Outrage
Hindu chauvinists miss the forest for the trees on the film’s use of the sacred text in a nude scene.
Xandr Tells Publishers It Won’t Cover Unpaid MediaMath Deals
Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath deals transacted between February and June.
The post Xandr Tells Publishers It Won’t Cover Unpaid MediaMath Deals appeared first on AdExchanger.
Adweek Podcast: Cam Kirk on Creating Space for Creatives
Cam Kirk is a busy man. Since leaving a career in medicine to become a photographer, he’s captured the great and good of the rap industry through his lens: from Lil Baby to Megan Thee Stallion. The last few years have seen him successfully launch Collective Gallery “a record label for photographers,” the nonprofit Cam…
Warner Bros. Discovery Restructures Ad Sales Team Ahead of Upfront Close
Warner Bros. Discovery is shaking up its ad sales strategy, shuffling teams so that agencies will have a single point of contact to access all its inventory. The move comes a year after the company set its initial post-merger leadership team, which previously prioritized company assets rather than agencies. “Over the past year, we have…
How Primark Thrives Without E-commerce | WSJ The Economics Of
TelevisaUnivision Has Best Upfront in Nearly a Decade for Volume
TelevisaUnivision is having its best upfront in terms of volume in nearly a decade. Today, the company became the fourth publisher to finish talks, following NBCUniversal, Paramount and Fox. And in addition to TelevisaUnivision having its best volume at the upfront in almost 10 years, a record number of advertisers participated. According to a source…
Lady M Confections Celebrates Mid-Autumn Festival With AR-Powered Gift Set
The Mid-Autumn Festival is still a few months away (it falls on Sept. 29), but confectionary company Lady M Confections is starting the celebration early by revealing its Moonglow Gift Set and accompanying augmented reality experience. The Moonglow Gift Set is inspired by garden moon gate arches. It features a keepsake jewelry box adorned with…