Excessive repetition on streaming services isn’t just annoying — it depresses purchase intent, a new test by Magna confirms.
Usher’s Got Moves and Melodies in Rémy Martin’s Global Campaign
R?my Martin’s partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist’s latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that’s been in sync for more than a decade. The global campaign, titled “Life is a Melody” and created by agency Fred & Farid, launched this month with…
A Leaked Memo Shows TikTok Knows It Has a Labor Problem
Internal TikTok documents reveal that the company is preparing for scrutiny of its supply chain. This comes after a Kenyan judge cleared the way for moderators to sue Meta.
Converse’s CMO on Building Nearly Half Million Followers on Threads
Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for appearing on Threads was a quick text exchange between the company’s CMO Sejal Shah Miller and her social media team: Keep…
Grindr App Launches Campaign To Unionize Its Staff
On Thursday, the majority of eligible workers at LGBTQIA+ dating app Grindr launched a union with Communications Workers of America in response to mass tech layoffs and homophobic threats.
MSG’s Sphere in Vegas–Largest Orb on Earth–Courts Marketers for its ‘Unique Canvas’
For the MSG Sphere in Las Vegas–a ginormous dome in the desert with a reported $2.3 billion price tag–there’s no such thing as a soft launch. It would have been tough, after all, to keep any development under wraps at an entertainment venue that bills itself as the largest orb on Earth, next to the…
The Evolution of Retail Media With Amazon and Macy’s
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to appear in contextually relevant and brand-safe environments. Rose Jia, head of growth marketing at Amazon, and Melanie Zimmermann, vp of Macy’s…
ZoomInfo Is Using B-to-C Simplicity to Broaden Its B-to-B Reach
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it’s a technical and impersonal service with little emotional appeal. From a marketing perspective, however, ZoomInfo sees value in speaking to individuals and taking a more consumer-based approach….
The Effect of Hollywood on Creative Marketing Content
The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption. To break through, a higher creative standard is being…
AI Giants Pledge to Allow External Probes of Their Algorithms, Under a New White House Pact
Leading AI developers including Google and OpenAI promised the Biden administration to check for problems such as biased output. The agreement is not legally binding.