With It’s Always Sunny in Philadelphia’s recent Season 16 finale, the FX series capped off another record-setting year as TV’s longest-running live-action comedy. Though the dynamics among the gang, Charlie, Mac, Dee, Dennis and Frank, haven’t changed much over all those seasons, the series’ relationship with its audience has. And nowhere is that change more…
Can Attention Metrics Prevent Another YouTube TrueView Scandal?
Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads.
The post Can Attention Metrics Prevent Another YouTube TrueView Scandal? appeared first on AdExchanger.
Don’t Ask Dumb Robots If AI Will Destroy Humanity
Robots like Sophia are impressive to look at, but don’t let their humanlike facial expressions trick you into thinking these machines are intelligent.
Can The Pan Am Games Survive?
With hosting costs of multi-sport global events escalating beyond the financial capacities of countries and local governments, can the Pan Am Games survive?
A Notre Dame Professor Sues the Student Paper
The defamation case raises vital questions about the limits of academic freedom.
Maybelline Brings AR Makeup Options to Microsoft Teams
To help people express themselves while virtually communicating with colleagues, Microsoft partnered with Maybelline New York to launch the Maybelline Beauty App within its Microsoft Teams group messaging application. The Maybelline Beauty App allows Teams users to select from 12 virtual makeup filters that are applied to their face in augmented reality. These filters include…
How Working Hours May Be a Recession Indicator | WSJ
From CTV to walled gardens, new measurement challenges emerge for advertisers
Produced in partnership with Marketecture
The following article highlights an interview between Mark Zagorski, CEO of DoubleVerify, and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn how DoubleVerify is tackling new measurement challenges in viewability, fraud and brand safety.
As digital ad environments and measurement solutions evolve, advertisers are increasingly valuing safe, secure and efficient ad spend.
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The Speed of Culture Podcast: How Frito-Lay Approaches Modern Marketing
In a landscape where relevance, transparency and innovation are critical, corporate giants like PepsiCo and Frito-Lay are placing the consumer at the heart of their operations. To delve into how this consumer-focused philosophy takes shape, we sat down with Brett O’Brien, chief marketing officer at Frito-Lay North America. In today’s episode of The Speed of…
Netflix Subscribers Are Up, But Advertising Remains Stagnant
Netflix gained roughly 6 million subscribers this quarter, mostly thanks to anti-password sharing. But advertising remains only a tiny piece of the business.
The post Netflix Subscribers Are Up, But Advertising Remains Stagnant appeared first on AdExchanger.