Month: July 2023

One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It’s an opportunity to wine and dine with countless partners, build bonds and secure current–or even new–business. But not all clients are alike–some value their agency partnerships as extensions of their own teams, while others are notorious cost-cutters…

This week, we’re digging into the DTC biz. Not the metrics or the paid media, exactly, but the information and personal support systems that have grown up as people in

The post DTC Brands Are Trying Something New, By Building In Public appeared first on AdExchanger.

“We went through a very painful and tough transformation that is definitely paying off today,” Publicis Groupe global chief executive Arthur Sadoun told Adweek, as he reflected on the path that has led the advertising agency network to organically outperform its competitors in recent years. The group, which owns ad businesses such as Sapient, Leo…

A coalition including the right-wing Vox party wants to dismantle protections for workers on Glovo and Uber Eats. If they’re elected, they could change the gig economy across Europe.

Helsing AI is building an operating system for warfare and says it’ll only ever sell to democracies.

We dive into the muck that is YouTube’s partner network. Plus, how that lack of transparency relates to its burgeoning YouTube TV supply.

The post The Big Story: YouTube’s Proclivity For The Opaque appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Watch The Ads, Please Netflix nixed its $9.99 per month Basic plan in the US and UK.

The post Netflix Is Trying To Force Ads On Subscribers; The VC-Backed Busts appeared first on AdExchanger.

Change isn’t something that scares Sean Downey, Google’s president of the Americas and global partners. After 20 years in the advertising industry, most of the executive’s career has been steeped in it, from the dot-com bubble to digital privacy crackdowns. 

Today, the industry is faced with more change as the rise of generative artificial intelligence and its widespread adoption could alter digital advertising. Pressure is mounting for behemoths like Google to build ad tools for the future, but Downey — who leads the company’s advertising business in North and South America— seems cool, calm and collected. He said he starts every day with a 20-minute meditation to quiet his mind.

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After just two weeks, the hype surrounding Threads seems to be fading, especially according to the latest figures.

Threads launched to unrivaled anticipation and hype. The attention swirled around a key question: could Meta create a brand new text-based app that could overtake and replace Twitter? Initially, it looked like that might be the case.

Sign-ups started off hot then quickly cooled

The first five days saw Threads become the fastest growing app in history, having achieved more than 100 million users within that time frame. So much so that both consumers and marketers jumped on the bandwagon to see what the app was about. Of course, this could easily be down to Threads’ slick onboarding process from Instagram that let users “follow all” accounts they had previously followed on Instagram, the photo-sharing app, on Threads.

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