Month: July 2023

Sports publishers are geared up to cover the FIFA Women’s World Cup, which kicks off today in Australia and New Zealand, with new editorial features, live blogs, newsletters, podcasts, social media posts and video.

And some of those publishers, like digital video-focused Team Whistle and women’s sports newsletter company The Gist, are drawing in more ad revenue from sponsorships around their coverage of the women’s tournament compared to the men’s FIFA World Cup that took place last year.

Meanwhile, some media companies, like sports business publisher Front Office Sports, are making about the same in ad revenue from both World Cups, but even that is notable, given the historic inequality in marketing investment in women’s sports.

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This week’s Media Briefing takes a look at how four commerce publishers focused their efforts on who they’ve deemed “premium shoppers” in an effort to increase affiliate commerce revenue during the two-day-long sales event this year.

• Premium shoppers improved Prime Day
• Women’s World Cup: Threads vs. Twitter
• Vox Media drops its CMS, Politico taps a new top editor and more

Premium shoppers improved Prime Day

Another Amazon Prime Day has come and gone, and this year’s two-day sales event left commerce publishers reveling in higher conversion rates, order volumes and revenue year over year. 

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