Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced yesterday. The price tag on its generative AI features would add a significant revenue stream and present an upsell opportunity for the company’s Office subscription revenue….
Apple’s Underdogs Return in an Action-Comedy to Chase Down a MacBook Thief
In case Tom Cruise and Barbieheimer don’t end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven’t broken into Hollywood just yet, but they do star in the latest long-form ad for Apple that’s as action-packed and end-to-end entertaining as much of the fare on the silver screen. The…
Omnicom Has Its Eyes On AI
Agency holding company Omnicom’s going all in on generative AI – a topic that dominated its earnings call Tuesday.
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The Writers Strike Again! NBC Switches Up Fall Lineup
Court is not in session. NBC is joining CBS, Fox and The CW in changing its fall lineup amid the ongoing Writers Guild of America strike, with previously announced series such as Night Court not receiving fall premieres. The changes do not come as much of a surprise, with the recent SAG-AFTRA strike further complicating…
Palestinians Deserve a Passport
Arab countries won’t grant them citizenship. My life attests that doing so would be a boon for all involved.
U.S. Soccer’s FIFA World Cup Prize Money Pool, Explained | WSJ
John Kerry’s Cool Chinese Reception
Beijing links climate to U.S. concessions on Taiwan and other issues.
Bondi Sands Lets Shoppers Try On Self-Tanning Products in Augmented Reality
Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp. to enable shoppers in the U.S., U.K., Europe and Australia to virtually try on its products in augmented reality. This virtual try-on experience (VTO) allows customers to try on Bondi Sands’ latest self-tan product, Technocolor, to find their desired shade before making…
Space Invaders: World Defense Uses AR to Bring Digital Battles Into the Real World
The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new version of the classic game powered by augmented reality. Space Invaders: World Defense challenges players to defend the real world from digital invaders….
Dufry Uses AR to Let Shoppers Virtually Try On Makeup at European Airports
Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This collaboration will allow people in London Heathrow, London Stansted, Manchester and Barcelona airports to virtually try on products from 15 brands in augmented reality. The supported brands…