Month: July 2023

In the face of economic uncertainty, advertisers still want premium experiences. Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual Comcast Advertising Report. The study provides insights on engagement and consumption trends across streaming and linear TV advertising, also making actionable recommendations and predictions based on analysis…

NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 — up from just 49 when they were benchmarked in May.

The last few years saw the app giants take over the mobile app ecosystem, wielding brute strength to overwhelm the smaller publishers whose innovation and risk-taking historically drove things forward.

The post AI Levels The Playing Field For Small And Medium Mobile App Developers appeared first on AdExchanger.

The US is spending billions to boost semiconductor manufacturing. For the new plants to crank out silicon chips, they need to source millions of gallons of ultrapure water.

Fox News Channel is promoting its new evening lineup mainly with a single benefit: that It’s good for America.

YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers. Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. A…

With big names like Wendy’s and Netflix, brand-on-brand chatter is shaping Meta’s new social media app. That could leave little room for people.

Meeting Ukraine’s vast demand for ammunition and weapons means tapping into a web of small manufacturers across America, and rethinking how military supply chains work.

New experiments in the deserts of Utah and Nevada show how advances in fracking—technology developed by the oil industry—can be repurposed to tap clean geothermal energy anywhere on Earth.