With just days to go until the 2023 FIFA Women’s World Cup begins on July 20, Ally Financial is building the hype. In the next iteration of its “MonumentALLY” campaign, Ally revealed a new 60-second spot tied to the Women’s World Cup, advocating for fans and brands alike to join the momentum surrounding women’s sports….
You Think We Live in a Barbie World Now? Just Wait
At the outset of 2023, Mattel’s evp and global head of Barbie and dolls, Lisa McKnight, had one goal for the year: make sure Barbie is “everywhere.” Six months in, the veteran toy marketer has achieved fluorescent pink ubiquity. The Barbie Movie is everywhere, and it’s everything. It’s the movie’s star Margot Robbie in luminous…
Why H&R Block Invests So Much in Bringing the Human Touch to Taxes
It’s never been easier to take care of numerous tasks from behind a computer screen, but sometimes a traditional face-to-face interaction between customer and client is a key factor in driving more business. That high-touch connection was the topic at the final session of Adweek’s Commerceweek, with a conversation about the power of the storefront…
How a B-to-B Lawyers’ Bank Gave Its Marketing a More Personal Touch
A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it had teamed with creative agency Park & Battery to launch an award-winning Better Call Saul-inspired campaign that sought out trial lawyers where they worked….
Diageo’s Generative AI Tool Is Helping Develop Packaging for Its Brands
International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up package design. Diageo, with more than 200 brands and a market cap of $98 billion, worked with creative technology company Phantom to develop bespoke creative generation tools. The tools sit in a walled garden of…
‘Crypto in Technicolor’: This Brand Wants to Make the Token Economy Accessible and Human
Cryptocurrency has an image problem. After a wave of momentum and buzz, including a Super Bowl 2022 full of crypto ads, the collapse of crypto network Terra and exchange FTX’s bankruptcy last year sent the market into disarray. The fallout means that for the average consumer viewing crypto today, “the prevailing feeling is mistrust,” said…
Magnite’s DMP Gives BDG ‘Access’ To New Demand
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments.
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YouTube’s CTV Ad Formats Aren’t Innovative Enough. It’s Time To Push Boundaries
In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much more.
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Publisher Tech, We Hardly Knew Ye; The New Creepy Crawlies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates,
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Future of TV Briefing: How the Hollywood strikes could end up swinging the upfront to streaming
This week’s Future of TV Briefing looks at how this year’s upfront negotiations are shaking out and how the writers’ and actors’ strikes could further reshape the market.
- Striking the upfront
- TV watch time bounces back
- Studios’ AI demands, actors’ slim streaming residuals, Disney’s non-core TV business and more
Striking the upfront
Traditional TV has once again won the majority of upfront dollars. For now.
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