Zombies Cross Over In Horror Film/Fortnite Tie-In
Indie horror film “Talk to Me” takes over Fortnite’s “Deadpines: Zombie Survival,” putting players into the story about a mysterious embalmed hand.
World-Cup Wizards: Nike’s Time Warp, Under Armour’s Rap Battle
With just days until the first match, marketers are unleashing campaigns they hope will be worthy of the most-attended Women’s World Cup ever.
Meta Ordered To Pause Behavioral Ad Targeting In Norway
Privacy regulators in Norway have ordered Meta to either obtain users’ consent to online behavioral advertising, or pause serving ads to people based on their online activity or general locations.
It’s Positive: Moody’s Revises Outlook For Stagwell
Credit rating firm Moody’s cited growing scale and recent cost reduction measures by the holding company for the upgraded outlook.
No Labels Will Make the 2024 Election Even Worse
A third-party run would give Trump the presidency without improving the debate.
Twitter’s Biggest Advertisers Cut Spending An Average of 71%
Some — including Meta, Progressive and Pernod-Ricard — have cut their spending completely, while other big brands like Coca-Cola, AT&T and General Motors have spent relatively little on the
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The Conversationalist Is on a Mission to Empower Gen Z Voices
When it comes to difficult conversations, many people tend to avoid them. However, engaging in discussions with people who have differing opinions can be a beautiful thing, as long as you approach it with respect and understanding. And that is exactly what The Conversationalist is here to help with. The Conversationalist is an educational platform…
Streaming TV Rises To Record 28% Share, Broadcast Plummets: Nielsen
In June, TV-video streaming usage for viewers ages two and up climbed to a 37.7% share — another record, according to Nielsen — with broadcast dipping to its lowest share ever.
Mike Welch Joins Captify As CEO As Third-Party Search Data Gears Up For A Major Change
Third-party data companies have a bad rap lately, especially in Europe. But to be a successful programmatic player requires serious adaption skills, said incoming Captify CEO Mike Welch.
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