Month: July 2023

Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August Allen, which has created a proprietary augmented reality platform for the company that will allow Jones to build and manage its own AR projects and campaigns in-house. Jones has a history of utilizing AR to…

In terms of incumbent agency reviews, the media department is less involved, trailing account management, strategic planning and creative departments.

The agency described it as a newly created role.

On average, the pitch process takes at least two months when an incumbent agency is involved, according to the study, a joint effort from the 4A’s, ANA and Advertiser Perceptions. For pitches where a
new agency is selected, the average time is more than three months.

Craft brewers are falling in love with genetically-modified yeast strains that help them inject new creativity and flavor into beers, including bursts of pineapple and guava.

It’s been half a century since CREEP contributed to the downfall of the Nixon White House, but now Ohio Democrats are leveraging a different kind of creepiness to keep Republicans from taking more
control over what people can and cannot do in that state.

Plastic jelly shoes–an undeniable mark of coolness from the 1990s–are back in vogue. But with plastic pollution and fossil fuel extraction threatening the environment and climate, people in 2023 are asking more of brands behind the shiny, colorful footwear. Melissa, the original jelly shoemaker founded in Brazil in 1979, produces its iconic sandals using 100%…

On Jan. 1, privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience through buying directly from the company itself. Six months later, the strategy produced its first batch of results, showing early signs of success through higher…