Meta promised to make Threads compatible with the decentralized protocol underlying Mastodon. Proponents of interoperable social media can’t agree whether to welcome or fear it.
Moving The Monetization Needle, With Meta’s New VP Of Global Business
When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of
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Brave Commerce Podcast: Mission-Driven Approach to Brand Growth
“Sometimes people say being early is the same as being wrong,” said Stu Landesberg, founder and CEO of sustainable home care brand Grove Collaborative. “I believe being early is the same as having a head start.” This mantra has been fully embodied by the work of Grove Collaborative. From humble beginnings in a 900-square-foot storage…
Uber Eats and Visa Help Small Businesses Make Big Changes
Earlier this year, Uber Eats and Visa teamed up on a new program designed to support small and medium-sized restaurants in their transition to more sustainable packaging solutions. Together, the two companies have committed $1 million that will be accessible to 100 businesses in the form of credits to purchase eco-friendly packaging for businesses in…
The Rising Value of Brand Valuation
Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of brands–especially to investors. The focus on brand has sharpened during the Covid-19 crisis and the ongoing spike in prices for everyday goods and…
The Washington Post Is Experimenting With Generative AI, But Setting Clear Boundaries
The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in check.
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Next Stop, Advertising; Why Marketers Really Shouldn’t Meme
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out a long-awaited loyalty program this week called One Key spanning
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Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots
Actors have joined writers on the picket lines.
Last week, Sag-Aftra announced that it would be going on strike and marching with the Writers’ Guild of America as negotiations with the Alliance of Motion Picture and Television Producers — AKA Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony — had broken down.
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Ray Chao explains how Vox Media is building up a podcast subscription business
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Two years after Vox Media entered the podcast subscription business through the Cafe Studios acquisition, the publisher has “tens of thousands of active paying podcast subscribers,” said Vox Media svp and gm of audio and digital video Ray Chao on the latest Digiday Podcast.
“We acquired Cafe a little over two years ago, and we’ve learned a ton from just operating that business over the last two-plus years,” Chao said.
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Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z
Kraft Heinz-owned condiment brand Primal Kitchen is looking to get the word out about its products this summer to attract Gen Z consumers. And it’s leveraging a number of marketing avenues to do so, including out-of-home advertising and TikTok.
The brand, which launched 2015, is starting from a strong position with its content strategy and sales via paid ads on Instagram and via social media influencers, according to Ana Goettsch, vp of marketing at Primal Kitchen. But the brand saw the need to stand out further in a crowded digital market place to attract a younger generation of shoppers, especially as summer travel picks up.
To achieve this, Goettsch said Primal Kitchen started with OOH advertisements like sponsoring lifeguard chairs and towers on July 4th, displaying signs featuring the brand from Malibu to Manhattan Beach in California and giving away product samples. During 4th of July weekend, the brand also took this strategy over to the Jersey Shore on the East Coast, including airplane beach flyovers for five days over the weekend.
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