CBS Is Latest Network to Shake Up Fall Lineup Amid Writers Strike

CBS’s fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing programming disruptions throughout the TV industry from the SAG and WGA strikes. The CW and Fox also recently announced updated schedules for…

Glow Recipe Found Cross-Category Success on TikTok

Skincare, according to beauty brand Glow Recipe, can be more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and influencer marketing strategy, the brand is maintaining long-term traction in a social space that is often defined by fleeting trends. Christine Chang,…

Exclusive: Just Women’s Sports and Adobe Team Up for In-Studio World Cup Show

Adobe and multimedia platform Just Women’s Sports are bringing the 2023 FIFA Women’s World Cup stateside. Today, the brands announced a partnership for a new in-studio World Cup show hosted by former Emmy-winning ESPN personality Katie Nolan and U.S. Women’s National Team and NWSL Gotham FC star Midge Purce, debuting July 20. The eight-episode series,…

Tubi Taps Vimeo Chief Anjali Sud as New CEO

There’s a new sheriff in town at Fox’s streaming service Tubi. Anjali Sud will join the AVOD as its new CEO on Sept. 1, reporting to Paul Cheesbrough, CEO of Tubi Media Group. Top line Sud comes over from Vimeo, where she’s served as CEO since 2017. Previously she was the general manager and head…

Hulu’s Animayhem Activation for San Diego Comic-Con Set to Be a Massive Draw

With its animation-inspired activation at San Diego Comic-Con, Hulu looks to illustrate the importance of TV fandom. On Monday, Hulu announced its SDCC activation, Hulu Animayhem: Enter the 2nd Dimension, which celebrates the streamer’s vast library of adult animation by giving attendees an immersive cartoon world of their own. For the activation, which runs from…

Adweek Podcast: How San Diego Comic-Con Became a Must-Attend Event for Brands

One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios and streaming giants are gearing up for their biggest and best yet. In this week’s episode, senior producer Al Mannarino is on the other side of the mic with Europe brand editor, Rebecca Stewart. Entertainment reporter…

Nike Sets the Stage for Soccer’s New World Order in Women’s World Cup Ad

As momentum grows behind women’s sports, Nike is celebrating soccer heroes past and present ahead of the 2023 FIFA Women’s World Cup. The campaign, titled “What the Football” and created by longtime agency partner Wieden+Kennedy, opens with an iconic soccer moment: A father and his daughter are on the edge of their seats watching former…