Month: July 2023

Twitter, which derived about 90% of its revenue from advertising before Elon Musk took it private late last year, has lost half of it, according to a tweet he made on Saturday. He said things are
looking up for July.

On this week’s episode, Jonathan Trimble, founder of strategic marketing agency And Rising, discusses the topic of conscious brands. Trimble shares insights from And Rising’s work in the consciousness space, ensuring both positive impact and founder wellbeing. We delve into the importance of a brand’s consciousness and how it relates to consumer identity. The conversation…

The nonprofit Center for Intimacy Justice filed a complaint with the Federal Trade Commission against Meta, accusing the social giant of systemically rejecting advertisements and information from women’s sexual health brands. These rejections lead to suspended accounts, diluted brand messaging and missed marketing opportunities. The organization, which filed the complaint in March but is announcing…

An auto industry pact claims to end the controversy over car data that has embroiled repair shops, parts manufacturers, and car owners. But many doubts remain.

Before Jodie Sweetin uttered her “how rude” catch phrase on Full House, she was shoveling shrimp into her mouth in a commercial for Sizzler. Over 35 years after Sweetin made her acting debut in the ad for the family steakhouse, she returns in a new campaign for the regional restaurant. In “Still as Great as…

Roughly three years after the Schrems II case invalidated Privacy Shield overnight – and with it the legal basis for data transfers between Europe and the US – the European Commission adopted

The post If There’s Anything Certain In Life, It’s That Schrems III Is Coming appeared first on AdExchanger.

Having time to prepare for major changes is generally regarded as a good thing, both in life and the digital advertising industry. But when it comes to preparations for a

The post No More Future Gazing: What’s Your Post-Cookie Plan Today? appeared first on AdExchanger.

That’s up from just 22% two years ago, and sends a signal of just how fragmented the TV universe has become. It also raises new issues about what “connectivity” means in a digital-only media universe.

Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media space by driving donations for charitable causes. Think of TikTok videos or Instagram Reels but with a social cause attached to them, while thumbs up and heart buttons are replaced with a “give” option. Backed…