Month: July 2023

The additions follow several new assignments from marketers. Last month, Brand USA gave its global media agency of record account to Worldwide Partners agencies led by R&R Partners in collaboration
with Ardmore (UK) in EMEA, Hylink (China) in APAC, and Propeg (Brazil) in Latin America.

After years of talk about the power of artificial intelligence, it was the sudden impact of generative AI earlier this year that got the global marketing community to sit up and take notice. The conversations have ranged from work efficiencies to existential crises, and everything in between. On the final day of the 2023 Cannes…

A campaign from telecoms company Orange to promote its sponsorship of the French team in the upcoming 2023 FIFA Women’s World Cup has drawn acclaim for its use of tech to address misogyny in the game. Created by Publicis agency Marcel, the film titled “The Compil des Bleues” spotlights the on-field skills of the French…

Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their biggest sales days ever were, in fact, worth the cost.

The post Amazon Prime Day Was A Sales Success. Now Top Sellers Must Prove It Helped Their Businesses appeared first on AdExchanger.

Ukraine’s technology industry grew in 2022, adapting to do more than survive under constant disruption.

Right-wing groups in India are policing social media and reporting minorities for allegedly offending their religion.

A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs. These solutions will find it extremely difficult to achieve the

The post Many Cookieless Alternatives Still Rely On IDs – That Has To Change appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trading Up “Investors had gotten away from an industry they used to love, but the fundamentals are still

The post TTD Joins The Nasdaq-100; Who Has A True View On TrueView? appeared first on AdExchanger.

Media agencies are shifting to testing and anticipation strategies to combat some of the wastage and poor quality of inventory exacerbated by artificial intelligence tools.

Digiday has been covering the many ways all sorts of agencies are using generative AI since ChatGPT emerged. But recently, media agencies also have focused on preventing the proliferation the lower-quality content and wasted ad spending these tools can generate, leading to fake or bad impressions, plagiarized content and misinformation that threaten brand safety.

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When influencer marketing was in its infancy, around the early days of the 2010s, celebrities like Kim Kardashian and YouTubers like David Dobrik were the go-to influencers for advertisers looking to capitalize on their surplus of followers.

But at some point, consumer trust, and thus, audience engagement, started to wane, giving way to the rise of micro-influencers, or those with between 10,000 to 100,000 followers on social media. 

The TikTok-ification of social media has caused somewhat of a growth spurt in the already surging influencer marketing stratosphere, with the algorithm giving creators of all sizes the chance to go viral and land a brand deal. And now, more than half of marketers who invest in influencer marketing are reportedly working with micro-influencers, according to customer relationship management platform HubSpot.

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