Month: July 2023

His Ukraine dealings corrupted our government, impeached a president, and may have prefigured a war.

The FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA Sports, joins Champions of Change to explain how she’s overseeing the rebrand of the iconic FIFA video game franchise into EA Sports FC, arriving in 2024, following a record-breaking FIFA ’23 launch. ‘Glory or Nothing’:…

Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness. Join Adweek as we sit down with Julia Goldin, chief product and marketing officer of The LEGO Group, to highlight her impressive work,…

This summer has given the ad industry several reasons to be cheerful. Not only is “out of office” season well underway, but after a cloudy start to 2023, the market’s outlook is slightly sunnier, too. The ad revenues of major tech platforms, responsible for driving a downward trend in previous quarters, are sprouting green shoots….

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming technology from its acquisitions of Xandr and PromoteIQ and changing some of the processes across its
product line. The shift officially begins in August.

Roku continues to defy analysts’ expectations — growing revenue, cutting losses, and seeing its stock price closing up a strong 9% in after-market Thursday trading.

Meta’s Q2 performance results show a strong increase in active Facebook users and $32 billion in revenue — up 11% vs. the previous year, with the successful launch of Threads and Meta’s continued
investment in AI.

Paramount has completed its upfront with slight “low to mid-single-percentage” volume gains, according to media agency execs. Last year, its main revenue driver, CBS TV Network, was estimated to have
pulled in $2.6 billion in prime-time upfront ad sales. This would have put CBS again among the top networks.

Better to abandon yield control now while global conditions are benign.

The 2023 Emmy Awards will be pushed back from its September broadcast date as the Writers Guild of America and SAG-AFTRA continue to strike. Top line Sources close to the awards show confirmed to Adweek that the ceremony will be delayed from its original Sept. 18 airdate, set to broadcast on Fox. A new date…