Month: July 2023

eBay has caught the generative AI bug and is building a foundation of tools across the site to help advertisers and those who list products for sale.

Rapper Drake is incorporating augmented reality into his It’s All a Blur tour by overlaying Snapchat’s popular Crying Lens on concert attendees. During Drake’s performance of “Laugh Now Cry Later,” the stage screens will show audience members with the Crying Lens applied to their faces through augmented reality in real time, making it appear as…

F1 is growing in popularity worldwide–especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign. Created by Publicis Groupe agency Le Pub and directed by…

As agencies seek a competitive edge and strive to deliver high-quality results for their clients, they are looking to save time by optimizing workflows and processes with new tech solutions.

These solutions are often sold with the promise of more transparency and efficiency but with the caveat that everything needs to be done differently. Disruption of the processes is considered an outcome in and of itself. And with thousands of ad tech solutions and growing lists of client demands, agencies’ tech stacks have become increasingly complex — disrupting rather than simplifying their workflows.

“Brands have more demands because there are more channels, more audiences and more data capabilities,” said Oz Etzioni, co-founder and CEO of Clinch. “There’s always room for agencies to improve, and the best way to do that is to understand and identify what is the right technology that will enrich and enhance what you’re doing now.”

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Trevor Heaton has been promoted to president of political strategy for the Katz Television Group.

A hot news bombshell has entered the villa. Top line Today, Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify and Tinder. Between the lines The new partnerships look to enhance fan engagement both on and off the screen for Love Island USA Season 5, which premiered…

The assignment will kick off with media planning for Destination Vancouver’s UK and Australia’s winter travel campaigns.

News circulating this week that Microsoft’s Xandr unit plans to ban political advertisers beginning in October is part of an ongoing reset for the category, especially for big tech players. Maybe
there’s another way?

Fox News Channel formerly used the slogan “Fair and Balanced.” Former CEO of CNN Worldwide Chris Licht believed a more straight-ahead, less partisan, old-school approach was the better way to go for
the future for news networks.