Month: July 2023

All sides of the ad industry are being forced to invest in AI, and rightfully so. The returns on those investments will be much like 2007, which was the “year of mobile.” This is the year of AI.

Three days after Twitter’s CTO announced a fundamental shift in the platform’s user experience – capping how much anyone can view – the company’s CEO weighed in by pointing to a blog post recapping
what the CTO already tweeted 72-hours earlier.

The U.S. will still dominate, but its share will decline by more than 10 percentage points, to 55%, by 2028.

Summer is the season when TV sends in the clowns for the year’s silliest shows.

Chatbots are great for lots of things, but these ones may be unexpected.

Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group (OMG) and Havas, are taking a more strategic approach to how they use generative artificial intelligence internally and with clients, a further indication of the industry getting to grips with the burgeoning tech. Over the last six months, more agencies have formed cross-department AI task forces…

Advertisers would no doubt welcome a viable, scalable messaging app alternative, as upheaval at Twitter continues.

Assistive technology services are integrating OpenAI’s GPT-4, using artificial intelligence to help describe objects and people.

The mobile web version of Wordle now features interstitial video and display ads that will run after a user clicks “Play” and before the game loads on their screen. The

The post NYT Brings New Paid P-R-O-M-O To Wordle appeared first on AdExchanger.

Twitter has launched a “new, improved version of TweetDeck” — the social media platform’s tweet management and scheduling interface — that will become accessible only to verified Twitter Blue users
by the end of the month.