Why Quiznos Resurrected the Spongmonkeys, Advertising’s Most Divisive Mascot

They’ve been called “gerbils with birth defects,” “Mr. Potato Rats,” “hell lemurs” and “the weirdest corporate mascot of all time.” Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided customers. While the characters were meme-worthy, there were also reports that they made some children cry. Quiznos’ former agency partner The Martin Agency was…

I Looked Into Sam Altman’s Orb and All I Got Was This Lousy Crypto

Tools for Humanity has an iris-scanning Orb that decides whether you’re human or a robot—and then gives you crypto. But is Worldcoin worth the price?

Reckitt’s Marketing Chief Believes AI Will Improve Creativity and Lower Carbon Footprint

Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That’s according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt’s Group Executive Committee, overseeing marketing and sustainability…

The Louis Vuitton Window Artist Bringing ‘Street Theater’ Beyond the Shop

Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots–gazed out at the spectators, occasionally blinking or waving. At the height of Kusama’s…

Ongoing Strikes Ding Roku’s Advertising Growth While Accounts Boom

Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers’ strike is causing advertising growth to stagnate.

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Programmers Are Zeroing In On FAST

Programmers like free ad-supported TV channels because they’re an onramp to bring more viewers into ad-supported video-on-demand environments.

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