Month: July 2023

Intriguingly, these buyers don’t rank measurement inconsistency as a top CTV challenge.

The FTC on Friday proposed regulations that would prohibit companies from using fake reviews, suppressing negative write-ups and offering consumers incentives for positive posts.

I was thinking about the science of media friction over the weekend because of the latest one being introduced on Twitter by Elon Musk: limits on the number of tweets someone can view.

What keeps them up at night? The way that social media is transforming our global landscape, or because of political divisions that are rising into violence.

Have you ever watched your favorite content creators and felt like you really know them? That’s the vibe you get from Chris Olsen’s content. He’s active on TikTok and has recently launched his own coffee brand, Flight Fuel. Olsen’s viral content inspired Flight Fuel, a coffee brand that revolves around airplanes. Having consumed a lot…

When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare.

The post MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Magnite And PubMatic appeared first on AdExchanger.

As generative artificial intelligence is used to create more content, the industry is beginning to question the quality of this content in relation to the amount of ad spend being put toward this inventory.

As more influencers and marketers turn to generative AI to scale their work, agencies are exploring how this trend can lead to wasted media dollars going toward fake or bad impressions — or in some cases backing plagiarized material and misinformation created by AI that could pose risks to the brand.

Lindsay Hong, COO of Stagwell Group agency Locaria, mentioned anecdotally seeing a rise in AI websites that are “diverting media spend into pointless impressions.” Hong contended that advertisers need to get better at identifying AI websites, but there is an added risk of wasted production as well.

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Typically, marketers get into music culture by working with a musician to either license a song or feature that musician in a campaign. That’s evolved in recent years, as marketers want their brands to have watercooler moments and become part of culture rather than the annoying buzz around it. Coca-Cola is looking to take it a step further.

With Coke Studio, its music platform, the beverage behemoth wants to move beyond just working with artists for advertising by creating original songs from various artists with a range of backgrounds. In recent weeks, Coke Studio rolled out the first of roughly 25 songs to be released this year through September as part of the effort. In all, 19 different artists will work on collaborations to create the songs released this year.

The program has grown since it launched in 2022. Last year, Coke Studio worked with seven artists for one song. Aside from growing the number of songs and artist partnerships, Coke Studio is also growing its music festival partnerships as well as creating digital experiences to further the musical connection for the brand.

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The potential impact of AI on data privacy and intellectual property has been a hot topic for months, but new lawsuits filed against OpenAI aim to address both issues in California’s courts.

In a class action case filed last week, lawyers allege OpenAI violated state and federal copyright and privacy laws when collecting the data used to train the language models used in ChatGPT and other generative AI applications. According to the complaint, OpenAI allegedly stole personal data from people by scraping the internet and various applications including Snapchat, Spotify and Slack and even the health platform MyChart.

Rather than just focusing on data privacy, the complaint — filed by Clarkson Law Firm — also alleges OpenAI has violated copyright laws, which continues to be a legal grey area on a number of fronts. Intellectual property protections are also the focus of a separate lawsuit filed filed by a different firm last week in a case claiming OpenAI misused the works of two U.S. authors while training ChatGPT.

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