Month: August 2023

Philo is a streaming content aggregator that distributes content from major broadcasters. But programming distributors don’t always have optimal ad experiences.

The post Why Some Content Distributors Have Too Many Ads appeared first on AdExchanger.

With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a

The post Roblox Should Own Its Reach Among Kids And Teens, Rather Than Run Away From It appeared first on AdExchanger.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

The post Comic: Media Planner Barbie appeared first on AdExchanger.

AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Perverse

The post Publishers Drag Their Feet On Video Ad Standards; Linear Still Rules Over TV Ad Budgets appeared first on AdExchanger.

Language and perception play an important role in shaping culture, diversity and inclusion.

Whether working with clients or developing internal changes, diversity, equity and inclusion has become a big part of agencies’ organizational culture. At Stagwell agency Code and Theory, Kirstyn Nimmo, group director of inclusive design and marketing strategy, is leading efforts with its creative director and copywriting team to expand an inclusion practice and training across the agency’s workforce and client base.

This month, Code and Theory launched an updated inclusion writing guide and certification program for staff called Beyond Words. Started in October 2022, the current version expands on research and best practices around topics like religion, addiction and sexuality. For example, it discusses how to avoid trivializing substance abuse disorder through words like “junkie” and “addicted,” or how to use the term LatinX in English versus in Spanish. The plan is to offer it across the Stagwell network eventually and make it accessible to the rest of the industry in the future.

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Few topics ignite the advertising community as intensely as the notion of made-for-advertising sites (MFAs). The mere utterance of these initials appears to whip this particular group into a frenzy of indignation, panic and resentment. 

In fact, if their denial of MFAs were any more fervent, it could potentially disrupt the fabric of space and time itself. And to think none of it would’ve happened save for an audit back in June. It showed tens of millions of dollars are actually being spent on these sites that intentionally siphon money away from genuine publishers. 

Of course there was going to be an outpouring of outrage. The existence of MFAs is undeniably detrimental. And yet, it’s disheartening that it took such an audit for the industry at large to finally acknowledge their existence. After all, these sites have been around for several years, although in retrospect, this lack of acknowledgement isn’t all that surprising.

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The agency and ad-tech worlds are filled with ex-holding company executives who left their strongholds to make their own marks. Whether out of frustration with the glacial pace of holding company progress, or just a desire to be their own bosses, it’s a common tale in the brand marketing ecosystem. 

One such agency, Left off Madison (get the double-entendre there?) was formed by a handful of ex-Dentsu and Merkle executives — who hold no grudges since they still actually work with some Dentsu-owned agencies today. Formed primarily by CEO Rob Douglas and president Boris Litvinov, Left off Madison has carved out this niche for clients that are seeking out diverse customers. With only about 12 people full-time, but a network of freelancers, the agency’s billings are split 60% media, 40% creative production. 

“It’s like bringing back the old Madison Avenue of creative and media all under one roof,” said Douglas. “There’s definitely a pedigree of clients that want to revert back to that — they don’t want to have the heavy costs and burdens of having multiple agencies.”

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It’s early days for TikTok’s new search offering — a search ads toggle available via TikTok’s ads manager that was in beta until last week when it became available for all advertisers — but the ease of use as well as the discoverability focus both appeal to agency execs for their brand clients.

Search on the platform has been a bigger focus over the last year, with marketers seeking to figure out how to use changing consumer behavior when it comes to search, i.e. younger consumers using TikTok as a search engine, to their benefit. With the new search ads toggle, agency execs expect that increased interest in social search efforts on the platform will now not only focus on organic efforts but paid as well. 

The new search ads toggle uses the in-feed creative advertisers are already running on the platform by serving users those ads when they search for something said ad may be relevant to, per TikTok’s blog post. The platform has not been offering incentives to advertisers to get them interested in the search ads toggle, according to agency execs, who believe the simplicity of the offering — advertisers just toggle the search ads capability on or off — makes it an easy pitch for the platform. “It’s not a heavy lift on the agency’s end,” said Rachel Santare, director of performance marketing at PGR Media. 

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Evidence of improper interference by Attorney General Merrick Garland’s department keeps piling up.

His autism demanded it, experts said. Mary Queen of Peace proved them wrong.