Month: August 2023

Snapchat is officially launching its “Dreams” feature, which invites users to create fantastical selfies by way of generative AI.

Apple has officially scheduled the announcement of its new iPhone 15 models, the Apple Watch Series 9, and iOS versions for September 12 at a press event held at its Apple Park headquarters in
Cupertino, California, according to invitations the company sent out on Tuesday.

Imagine a brand going from being completely unknown to appearing in every newspaper overnight. That’s what happened to Moderna amidst the Covid-19 pandemic. Initially recognized for its vaccine endeavors, the company found itself presented with a unique opportunity to craft its brand narrative at a time when its identity was widely recognized by the public….

The full roster of 2023 Digiday Technology Awards winners highlighted how companies are adopting new technologies in pursuit of highly effective personalization balanced with data privacy. 

Among the prevalent themes this year were micro-personalization with AI, e-commerce technology as well as privacy compliance and partnerships.

Putting artificial intelligence at the forefront was LivePerson, winner of Best E-Commerce Technology. The company helps brands leverage AI as part of their first point of contact with customers. As part of LivePerson’s long-time partnership with Virgin Media, the collaboration met customers where they are through digital conversations supported by AI and automation to achieve scale. After implementing LivePerson’s Conversational Cloud, powering asynchronous digital conversations, Virgin Media saw sales increase by 20% and cost-per-acquisition decrease by 29% while maintaining a high customer satisfaction score of 86%.  

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After a year at Deutsch New York as CCO, Samira Ansari has moved on to take the chief creative officer position at Ogilvy New York. Ansari will partner with Darla Price, president of Ogilvy New York, to drive the office’s business, culture and creative product for clients including IBM, The Coca-Cola Company, Nestle, Verizon, Samsung,…

“We are in an entirely new era of digital transformation, fueled by gen AI,” Thomas Kurian, CEO of Google Cloud, said in a blog post on Monday.

On this episode of Brave Commerce, Vinny Rinaldi, head of media and analytics at The Hershey Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the significance of holistic understanding, collaboration, data-driven insights and consumer-centric strategies in marketing. Rinaldi’s career journey stands out for its curiosity-driven approach. He describes his career as a series…

Ben Kartzman succeeds John Nardone as head of Mediaocean’s ad tech portfolio, while Nick Galassi will oversee its legacy agency media-buying system. Ramsey McGrory will oversee the integration of
linear and nonlinear TV systems and currencies.

“On a societal basis, it is going to be even more disruptive. I think for the ad industry, it’s going to be about the same, because what HTML did was create a whole new model for advertising. Online
was a completely new ad platform that created inventor that didn’t exist before.”

ESPN has been said among analysts to be the glue that holds the traditional pay TV bundle together. With its departure, cord-cutting could dramatically accelerate.