Redbox Expands Rewards To Streaming Transactions
Perks members now get points for rentals, purchases through Redbox’s streaming app, as well as through kiosks.
Snapchat Rolls Out GenAI Selfie Feature, Dreams
Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams, now available in Australia and New Zealand and expected in other markets over the next few weeks. The AI-powered feature lets people use their own faces to create up to eight generated AI selfies, placing…
Pearls Before Swine by Stephan Pastis for Tue, 29 Aug 2023
Surf’s Up For Surfside’s Cannabis Commerce Media Offering
On Tuesday, Surfside, a cannabis-focused data and marketing platform with its own CDP and DSP, rolled out its commerce media platform nationwide.
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It Costs Just $400 to Build an AI Disinformation Machine
A developer used widely available AI tools to generate anti-Russian tweets and articles. The project is intended to highlight how cheap and easy it has become to create propaganda at scale.
Early Numbers Show How GenAI Can Reduce Agencies’ Carbon Footprint
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation. The agency’s transition to AI-powered content production could save up to 93% of its carbon footprint compared to that of traditional production, according to the agency….
How to Use AI to Talk to Whales—and Save Life on Earth
With ecosystems in crisis, engineers and scientists are teaming up to decipher what animals are saying. Their hope: By truly listening to nature, humans will decide to protect it.
Meeting of the Plant-Based Minds: Food Leaders Consider a Coalition to Boost Industry
Plant-based meat makers–suffering from sales drops, stepped-up attacks from Big Beef and bruising press–are considering creating a coalition similar to those behind renowned marketing campaigns like “Got Milk?,” “The Incredible Edible Egg” and “Pork, the Other White Meat.” While the group has not formally gelled, discussions among both small startups and bigger companies have intensified…
Publicis Is The Retailer’s Retailer
Publicis Groupe Chief Commerce Strategy Officer Jason Goldberg talks commerce trends, how he got into commerce and his podcast, “The Jason & Scot Show.”
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