Month: August 2023

The rapid growth, nearly ubiquitous use, and public interest around generative AI – alongside a shifting social media landscape and divisive political issues – will present new challenges for voters,

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To CART Instacart filed for its initial public offering (IPO) on Friday. Shares should start trading next

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While click farming and impression farming have been around for a while in digital advertising, the increased use of artificial intelligence may worsen these larger fraud-related problems. It’s the last thing agencies and brands need, given how much fraud they’re already chasing down.

Whether it is farming for clicks or for impressions, which can be different based on the platform targeted, agencies say AI will likely play a big role in helping these bots and bad inventory to scale massively.

“Click farming and click fraud is getting paid to click on anything,” said Tyler Nall, group vp of platform strategy at Publicis Health Media. “Impression fraud is the same type of thing but for impressions, so it’s getting paid to generate it … We need to make changes structurally in how we think about programmatic and how we transact programmatically if we’re going to address this issue.”

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Newsrooms aren’t alone in the push for a more formalized return to the office. 

After Labor Day next week, Publicis Groupe’s plan to mandate three days a week in-office as the norm for its U.S. marketing services employees will kick off. Publicis’ effort will join the ranks of other holding companies including Omnicom, Havas and WPP in its expectation that employees return to the office for at least a few days of the week. Dentsu, meanwhile, will maintain a hybrid approach. IPG’s corporate team has been going in-office three days a week and its agencies have the flexibility to determine how much their teams will be remote or in-office.

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Marketers and agency execs credit TikTok’s explosive growth with its seemingly authentic and unfiltered approach amid a social media landscape where filters and glossy polish have historically ruled.

T-Mobile is taking a similar approach within its new brand messaging, hoping to have more unvarnished content to connect with viewers on a personal level, foster a deeper sense of engagement and resonate as other brands have this year on TikTok.

“What everyone talks about is $25 a line with a free phone and it’s very offer-centric,” said Clint Patterson, T-Mobile’s chief marketing officer. “It’s just this sea of sameness and we recognized no one was really owning this white space and talking about the things that really matter to customers, which is a great connection with simplicity, transparency and predictability.”

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It was the summer of acronyms based on the major trends that Digiday reported on over the past four months:  

• MFAs (made-for-advertising sites) became a pain point in programmatic advertising circles. 
• Publishers and marketers started experimenting with generative AI technology and debating over its uses. 
• The SAG-AFTRA (actors’ union) and WGA (writers’ union) went on strike. 
• Many publishers started prioritizing ARPU (average revenue per user) in their subscription businesses. 

Altogether, those letters spelled a busy summer for publishers and marketers alike. On the latest episode of the Digiday Podcast, editors Kayleigh Barber and Tim Peterson recap the happenings from the summer and how those trends are likely going to impact the back half of 2023. 

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Publishers including The Marshall Project and The Markup shared how reporters are using generative artificial intelligence in their newsrooms in their reporting processes — after some failed tests.

The presentations were held at this year’s Online News Association four-day conference, which took place in Philadelphia from Aug. 23-26. The event had more than half a dozen sessions dedicated to the emerging technology.

Andrew Rodriguez Calderón, a computational journalist at The Marshall Project, and Mark Hansen, a professor at the Columbia School of Journalism, outlined ways they experimented with ChatGPT for journalism — and how they had to tweak their prompts to get what they wanted from OpenAI’s generative AI chatbot tool.

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MediaMath, widely regarded as the industry’s first demand-side platform, has a new owner: Infillion. 

Why it has a new owner, however, remains a mystery. 

It’s unlikely due to the allure of the MediaMath brand, which has suffered its fair share of tarnish. Neither is it solely for the business itself as MediaMath – once touted as one of ad tech’s billion-dollar unicorns – wasn’t exactly raking in the ad dollars, as evidenced by its recent bankruptcy. 

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He might be buoyed to the GOP nomination before voters know the verdict, only to lose to Biden.

Putin has problems in Ukraine but is gaining in the Middle East, Africa and China.