Month: August 2023

Search “social media manager” on LinkedIn’s job board and these are just some of the role responsibilities you’ll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook, LinkedIn, Instagram, TikTok and YouTube) including creating, scheduling and publishing content to engage and delight our audience. Produce dynamic video and graphic content as well…

The immersive experience is designed to educate players about hip-hop’s influence on art, music and fashion through gamified elements based around the genre’s cultural history and early visionaries.

Get noticed. That’s the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act–whether that means a click or purchase. For Amazon’s Prime Video, the task was to persuade the public to watch the new season of its original series The Boys. One obstacle:…

Standout media agencies make their clients’ marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use this to their advantage to cut through the clutter and leaving a lasting impression on consumers. From school lunches to the actual eggs you buy…

Marketing’s least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as screaming, “Pick me!” A better way is to be useful to the customer. The problem is structural. Most marketers of both the “brand” and “performance” ilk…

For more than 20 years, Adweek has been highlighting the industry’s most creative campaigns and their respective teams. This year sees 24 honorees in various categories, such as Best Use of Branded Content, Best Use of Data and Best Use of Out of Home. Winners ranged from well-known streaming juggernauts (Netflix’s Wednesday and Prime Video’s…

Move over Barbie-there’s another legacy brand pulling out all the nostalgic stops. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David O’Connor, president of Franchise Management, Theatrical Brand Marketing and Global Partnerships. The crew discusses Jurassic Park’s multiday, multifaceted…

Meta shared a teaser of the forthcoming experience and invited people to apply to join the waitlist for the beta test, adding that a virtual-reality world is coming soon to both mobile and web with
“more worlds coming soon.”

The tech industry is urging a court to reconsider a recent ruling that allows a sex-trafficking victim to sue Salesforce for providing software to the defunct Backpage.com.