Month: August 2023

Journalism by omission aims to suppress news of the president’s frailties and possible misdeeds.

For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past–something its new leadership is also doing as it charts a new course strategically for the brand itself. With nods to the luxury retailer’s Dallas roots, a fateful inferno that led to the construction of its flagship location…

Generative AI has changed how content is consumed – many places where it is consumed did not seem possible a year ago. Now the focus is on making content more creative.

As the ad industry stands on the precipice of what may be its most disruptive transformation ever — an AI-powered one — it’s worth stepping back its first big tech shift, computerization, and why
it hasn’t evolved much since.

Success may often look like winning within a particular subsect, rather than across platforms.

One of the things that makes Martin Scorsese’s Goodfellas a masterpiece is the nearly three-minute scene filmed continuously in one take by a single camera following a mobster and his wife getting the VIP treatment at the Copacabana nightclub. Kevin Hart’s Gran Coramino Tequila is paying tribute to that moment with a “Club Coramino” ad…

Actors and screenwriters want more transparency with streaming TV and other data. This is a negotiating point studios are offering actors and screenwriters in the jostling over the pay/salary/residual
situation.

Through the Foundation, new revenue streams, such as event-driven donations, public and non-profit grants, employee matching funds and honorariums, will now become available and eligible for certain
tax benefits.

With easier year-over-year comparisons, July posted the biggest gains for the U.S. ad market since April 2022.