Month: August 2023

The desktop web had the highest rate, at 21%.

David Roter is the latest hire as Netflix pushes hard to accelerate advertising growth for its new AVOD tier.

News has been removed from Facebook and Instagram after the Canadian government told Meta to pay publishers, leaving consumers unable to access vital information during wildfires.

The five NBC scripted dramas stand in stark contrast to the other broadcast nets whose scripted series have been held up by the strikes.

It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. A former NBA employee woke up and chose violence on the league’s Facebook page this morning pic.twitter.com/e8KkIl0z4m — Joe Pompliano (@JoePompliano) August 21, 2023 The now-former SMM’s post from the NBA account about fair pay and balanced…

For all the windfalls that ecommerce has enjoyed in recent years, it’s also become clear that predictions of the death of brick-and-mortar shopping were … premature. Shopify’s 2023 Retail Trends study, for example, revealed that 82% of businesses are “confident physical stores will continue to play an important role in future commerce growth.” And a…

In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see it.” I’d argue that, at least from the consumer’s perspective,

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Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.

The post Aditude Adjustment: Ad Ops Startup Raises $15M Series A appeared first on AdExchanger.

While Publisher Collective didn’t see a positive or negative revenue impact from decluttering its clients’ ads.txt, it learned a lot about which of its partners were valuable and the amount

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