Month: August 2023

U.S. syndication programming and advertising continues to show weakness. So where does it go from here?

ChatGPT-powered avatars recently gushed over a new book—unconvincingly. But if AI develops actual opinions, authors might be in for a shock.

Debate won the night on cable, but fell far short of the 24 million for 2016’s first GOP debate.

Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples’ consent to track them. The resulting lack of available signals and attribution spurred many mobile advertisers to rely more on earned channels, eschewing paid media altogether. But YouTube may still be tracking…

For generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier this year that he was handed such a script, that myth metastasized into memes. Former NFL player arian foster admits NFL is literaly rigged pic.twitter.com/RSfqF1OwKI –…

Linear TV’s decline to less than 50% of all TV viewing was long in coming — very long.

Bitcoin podcaster Peter McCormack bought his local nonleague soccer team. Can he really turn Real Bedford FC into a global sports brand?

Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library.

Bud Light has kicked off the National Football League (NFL)’s upcoming season with an ad starring real fans, as it tries to win back beer drinkers following its controversy with trans influencer Dylan Mulvaney earlier this year. The Anheuser-Busch InBev brand has been a longtime sponsor of the NFL, but this season it is facing…