Month: August 2023

After six years and lots of capital, Hudson MX restructured earlier this year, canceling many shareholders and giving a mysterious new investor control. What makes the story important is the people
involved, including some of the highest profile and most influential people in advertising.

Brace yourself: Pepsi’s 125th birthday is coming. The cola brand and pop culture icon plans to usher in its quasquicentennial in epic fashion, honoring its past and looking toward the future by rewarding loyal fans over 125 days. An updated logo, immersive activations, media takeovers, social content and giveaways will keep fans engaged for the…

The cost of living crisis and soaring property prices have made affordable living spaces hard to come by in many countries. German home improvement retailer Hornbach, known for its odd and surreal campaigns from German creative agency HeimatTBWA, is encouraging shoppers to get creative and make the most of the room they have. The campaign,…

Code Llama may spur a new wave of experimentation around AI and programming—but it will also help Meta.

Video ad platform Nexxen announced that broadcasters are using its cross-platform planning tool to simultaneously activate the linear and digital aspects of their campaigns.

The post How Nexxen Is Lowering The Walls Between Linear And Streaming appeared first on AdExchanger.

There are over one billion connected TVs globally, with US advertisers expected to spend nearly $27 billion on Connected TV (CTV) in 2023 alone. And as the rise of CTV

The post Why Advertisers Should Take Full Advantage Of FAST appeared first on AdExchanger.

Trimming profits, delaying launches, begging friends. Companies are going to extreme lengths to make do with shortages of GPUs, the chips at the heart of generative AI programs.

Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the rise of vaping among young people, with The Evelyn Lilly Lutz Foundation calling it a “national crisis” and “ticking time bomb.” A new PSA…

WPP’s media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads. The SeenThis tech avoids data-intensive uploading and downloading techniques used by traditional video ads, instead streaming directly to the end viewer through display…