A Pew survey finds that a majority of Americans are more concerned than excited about the impact of artificial intelligence—adding weight to calls for more regulation.
Roku Expands Ad Reach In Mexico Via TV Azteca Deal
Roku has been building its advertising business in the market since 2022.
Harvard Law Prof. Rates Negotiation Scenes from ‘The Office,’ ‘Friends’ and More | WSJ
Click Fraud Encroached On Programmatic Advertising In Q2: Study
A fifth of all invalid clicks on mobile apps are now generated by click farms, Pixalate reports.
Vevo Rocks Out To TV Distribution
Vevo is prioritizing monetization through streaming distribution by getting its TV channels onto more platforms beyond YouTube.
The post Vevo Rocks Out To TV Distribution appeared first on AdExchanger.
How publishers and marketers are refining affiliate and reporting workflows
Produced in partnership with Marketecture
The following article highlights an interview between Walter Knapp, CEO of Sovrn and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn more about the tools and services businesses operating across the open web can use to simplify and improve operations.
Anyone whose business lies primarily on the web, whether a publisher, a media business, an influencer or an independent creator, relies upon various tools and services to help them streamline operations and reach their goals.
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Why starting early is the key to brands’ success for Black Friday Cyber Monday and beyond
Black Friday/Cyber Monday (BFCM) is perennially a crucial tentpole for brands large and small. According to CNBC, Black Friday sales set a new record of $9.1 billion in online sales. Some publishers’ commerce businesses saw year-over-year increases of nearly 50%.
However, the nature of marketing strategies changes every year. And, aside from the desire to be present during such a significant shopping event, there are vital benefits to engaging in a BFCM strategy — and doing so early and comprehensively.
Last year, for example, the first Black Friday deals went live in mid-October, but in 2023, brands have already included Black Friday in their July sales and discounts. The lesson from these first movers is clear: brands can’t afford to wait on BFCM campaigns — the earlier they plan and execute, the more they’re ensuring a share of consumers’ wallets in the highly competitive season.
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Paper Tree Transforms Japantown in San Francisco With AR Origami Sculptures
Immersive content and design firm Rock Paper Reality recently collaborated with Google’s Geospatial Creator and Adobe Aero to create an augmented reality experience that showcases some of the possibilities available for brands and businesses using Google’s and Adobe’s tech. Rock Paper Realty created a location-based AR experience for the Paper Tree origami store in San…
Duracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR
Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has…
