Month: August 2023

With industries and legal systems increasingly siding with users when it comes to control over their personal data and how it’s shared, the spotlight on zero-party data has only intensified. Recently deemed by Forbes as “the new oil,” zero-party data is defined by Forrester as “data that a customer intentionally and proactively shares with a…

There are millions of podcast hosts in the world but, as Funko proves in the latest episode of Yeah, That’s Probably An Ad, there is only one Rebecca Stewart and Luz Corona. In the latest episode, the Adweek Europe brand editor and community editor are joined by Funko vp of POP! Yourself & Retail Dave…

Allegiant is a prominent player in the travel and leisure industry, known for its innovative approach and customer focus. With unique business models, creative branding and strategic partnerships, Allegiant offers more than just transportation–it provides seamless connections to memorable moments and exclusive experiences. To explore the intricacies and achievements that make Allegiant a leader in…

‘Hope, confidence and growth’ is as powerful a message as it was 39 years ago.

An industry self-regulatory watchdog also suggested the word “cable” may be too general to use in ads, given the many ways people can access TV shows.

Blackpink, the first Asian artists to headline the Coachella Music Festival, is coming to Roblox via an immersive palace where fans can connect, dance, play games and experience various spaces
designed around scenes plucked from the band’s most popular music videos.

Meta may be hoping web accessibility will help Threads reclaim its early status as a massively popular Twitter alternative.

Majority women-owned wine company C. Mondavi & Family’s latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines designed to celebrate “strength, adventure and ingenuity.” Shoppers aged 21+ can scan the QR code on each bottle’s label to load an augmented reality experience in which the character on…

Stephanie Nerlich, a veteran Havas Creative leader, is assuming a new global president role at McCann Worldgroup’s McCann agency. She’ll report to McCann Worldgroup and McCann CEO Daryl Lee and focus on new business development–especially in global markets–and on supporting McCann clients. She’ll take on a leadership role for McCann U.S.’s Verizon account. This kind…