Month: August 2023

NBCU’s Peacock is seeking to capitalize on the “John Wick” phenomenon with a prequel series from the “John Wick” universe.

The prepaid provider gave away 15,000 prepaid MetroCards at nine locations.

In this episode of Brave Commerce, Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving landscape of the alcohol industry, shifts in consumer behavior and the impact of digital transformation. Talking about the dynamic nature of marketing within the alcohol industry, Calloc’h highlights the expansion…

LATV started as an LA-based cable network for music and culture in 2007. But to effectively reach its audience of younger, bicultural American Latinx people – and generate advertiser demand –

The post How This Minority-Owned Publisher With Cable Roots Is Wooing Advertisers appeared first on AdExchanger.

Dianne Cairoli, retail lead, client vertical sales, DISH Media

Retailers are looking to make ad dollars go further, faster. Economic uncertainty and the revival of student loan repayments and inflation have pushed consumers to reassess their discretionary spending. Deutsche Bank predicts that resumed student loan payments could reduce consumer spending by up to $14 billion monthly. Meanwhile, Deloitte anticipates a 10% decrease in back-to-school shopping. In response, retailers are reallocating budgets to make every ad dollar count.

The silver lining is that economic uncertainty presents a golden opportunity for brands looking to win over new customers and deepen their connection with loyalists. By leveraging audience-focused strategies, retail brands can enhance performance in a more competitive retail landscape. 

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Mother in LA did some heavy lifting to become fitness brand Orangetheory Fitness’ new creative agency. As such, Orangetheory Fitness is moving on from Tombras creatively, though the Knoxville agency will still handle media for the company. In its search for a new agency, Orangetheory was looking for a positioning refresh in the category to…

Private marketplace (PMP) deals have been billed as a way for publishers and buyers to transact more directly, without the problems of the programmatic supply chain. But multiple recent data points reveal that despite their premium reputation, private deals contain the same low-quality media that populate the rest of the open internet. The Association of…

Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. The ruling sets a precedent for content creators, agency execs and others increasingly using these tools, and could impact the amount of human involvement in roles that AI is expected to envelop. Judge Beryl A. Howell…

Armed with Ads.txt and Sellers.json files, Nandini Jammi, co-founder of Check My Ads Institute, spends her days exposing how money flows through the twisted pipes of the programmatic supply chain.

The post Exposing Ad Tech’s Dirty Laundry appeared first on AdExchanger.