YouTube, Universal Music Group Announce Incubator, Principles For AI

YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which helped create three music principles based on AI.

‘National Cinema Day’ Looks To Build Moviegoing Business Again This Year

The movie industry is offering steeply discounted movie tickets as part of National Cinema Day. Moviegoers can access 3,000 movie cinema locations with more than 30,000 screens for all formats,
including Imax. The first National Cinema Day in 2022 pulled in 8.1 million visitors to movie theaters across the country, according to Cineworld Group, parent company of Regal.

There’s No Hurting Hulu’s Latest Live Sports Campaign

One of the NFL’s star quarterbacks has a brand new name, courtesy of Hulu. The Philadelphia Eagles’ Jalen Hurts becomes Jalen “Hulu Has Live Sports” in the streaming service’s latest iteration of its live sports marketing campaign. A new 30-second spot starring the quarterback will debut today on social media and sports digital properties, including…

GroupM Begins Filtering MFA Sites Out Of Programmatic Buys

The new offering is the latest in an array of signals GroupM has been using to weed unsavory domains and traffic from its client’s programmatic buys. What’s next?

The Ukrainian Campaign That Aims to Boost Economic Growth

As Ukraine continues to fight for its sovereignty against Russia’s invasion, the country is also attempting to shore up its economy. As part of that, a nonprofit organization and campaign, Spend With Ukraine (SWU), has been established to promote products and services that are available for access to customers all around the world. The online…

Curiosity Releases First Work for Dude Wipes Encouraging People to Drop their Drawers

Dude Wipes is encouraging men to drop their drawers to get the best clean for their butts in the first work from agency of record Curiosity. “Best Clean, Pants Down” utilizes an ’80s-style jingle to accompany comical scenes of men dropping their pants in public places in an effort to show that the flushable wipe…