Month: August 2023

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After Clashing Over Marketing for Eons, Here’s How CMOs and Franchisees Can Finally Get Aligned

If you want a snapshot of the sort of conflict that’s always simmering between the CMO’s office and a company’s franchisees, you might start by asking Bruno Cardinali. For three years, Cardinali was the CMO of Popeyes, where he presided over one of the most successful promotional blitzes in recent history–the Popeyes Chicken Sandwich. Introduced…
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AdExplainer: What Are Mobile Postbacks, And How Are They Used?

To make sense of changes to mobile campaign reporting, marketers need to understand postbacks ­– the most essential element of mobile attribution.

The post AdExplainer: What Are Mobile Postbacks, And How Are They Used? appeared first on AdExchanger.

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Regulators Have Their Eye On The Dark Art Of Dark Patterns

Collecting consent is a far more nuanced process than just getting someone to opt in. It also matters how you ask for it.

The post Regulators Have Their Eye On The Dark Art Of Dark Patterns appeared first on AdExchanger.

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Google’s Second, Worse Wave Of Alleged Ad Fraud Means Advertisers Need Full Transparency

The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive example of the problem with mega walled gardens.

The post Google’s Second, Worse Wave Of Alleged Ad Fraud Means Advertisers Need Full Transparency appeared first on AdExchanger.

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Streamwork Makes The Dream Work; Tumblr Tries To Make A Comeback

Verizon wants a distribution partnership with Disney for ESPN. Plus: Why Tumblr has been copying X (the artist formerly known as Twitter).

The post Streamwork Makes The Dream Work; Tumblr Tries To Make A Comeback appeared first on AdExchanger.