The Big Story: The Squeeze On Streaming

Streamers are raising prices amid a challenging environment to win subscribers. Plus: what big changes in data privacy and portability in Europe mean for ad tech.

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TikTok Now Banned On All NYC Government Devices

TIkTok was banned on all government-issued devices in New York City Wednesday. New York City agencies have been ordered to remove the app within 30 days. In addition, employees will not be able to
access TikTok or the TikTok website, from city-owned devices and networks.

Agencies Seen As Lucrative M&A Targets

Mergers and acquisitions of digital agencies has been one of the biggest interests across the business model of M&A advisory firm FE International. Unlike many businesses in digital media, agencies
are the least affected by ranking fluctuations by Google, AI and other externalities.

Ad Industry Urges California Lawmakers To Reject New Data Broker Bill

The major ad organizations are urging California lawmakers to reject a bill aimed at enabling residents to easily require every data broker in the state to remove personal data.

Instagram Tests Multi-Advertiser Ads Display For Reels

Instagram is testing a new ad display for Reels, according to digital ad expert Barry Hott. The multi-ads format compiles a selection of related brands onto a unified screen that Reels users will see
between posts.

Microsoft Adds AI Data Clause To Terms And Conditions

Microsoft has changed the clause in its Terms and Conditions related to AI to prohibit anyone from reverse engineering or harvesting data from its AI software to train or improve other models.

Stagwell Feels The Need For Speed In Consumer Brand Tracking

Merges The Harris Poll with state-of-the-art research software developer Maru Group to accelerate it, make it more affordable and self-service.