Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
Power-Mad Conquerers Are The Focus Of History’s ‘Ancient Empires’
Alexander the Great’s insatiable appetite for conquering other nations is given the hero’s treatment in a new series on History Channel.
Nissan Partners With Zillow For Heisman House Effort
The automaker is often asked if the house is “real,” which prompted the idea for the Zillow collaboration, Nissan’s Marisstella Marinkovic tells “Marketing Daily.”
Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction
New video ad classifications introduced this March–designed to bring more transparency to what advertisers are buying–are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) last August threw its weight behind video inventory transparency. After receiving feedback that…
Reddit Releases Contextual Targeting, Keywords
Reddit’s EVP of business marketing Jim Squires believes AI’s promise and potential has elevated the value of real human interactions and interests for both consumers and marketers.
The Inventor Behind a Rush of AI Copyright Suits Is Trying to Show His Bot Is Sentient
Stephen Thaler’s series of high-profile copyright cases has made headlines worldwide. He’s done it to demonstrate his AI is capable of independent thought.
She Sacrificed Her Youth to Get the Tech Bros to Grow Up
As a young industrial designer, Patricia Moore undertook a radical experiment in aging. Her discoveries reshaped the built world.
Brand Rewind: Inside Nickelodeon’s First, Splat-tastic Brand Refresh in 14 Years
The Splat is back. Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away from the sigil over the years in favor of its well-known logo mark, the Splat has now returned in Nickelodeon’s…
Virgin Atlantic Is Not Doing Inclusion Quietly
We live in an era that’s been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing and championing LGBTQ+ communities. But post-pandemic, one aviation brand in particular has caught the attention of travelers by showcasing its internal mantra of…
Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads
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