In an ever-evolving social media age, it can feel as if there’s always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered career-damaging lawsuits, accidentally started a riot and were brought back to life. And that’s just the tip of the iceberg–drama on maximalism-design-Tok likely ended…
Why marketers are turning to purpose-built technology to streamline programmatic campaigns
Produced in partnership with Marketecture
The following article highlights an interview between Gurman Hundal, co-founder and CEO at MiQ and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn more about how marketers can make their programmatic campaigns more effective.
For marketers and the agencies working with them, maximizing the efficiency of ad campaigns is essential but often something they need additional expertise to effect, especially given the challenges of operating across numerous and sometimes disparate channels.
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