The music industry thrives on the powerful connection between musicians and their fans–an extraordinary blend of art and culture. At the forefront of this initiative is WMX, led by visionary Maria Weaver, president of Warner Music Experience (WMX) at Warner Music Group. In the latest episode of The Speed of Culture podcast, Weaver joins Suzy…
A Letter Prompted Talk of AI Doomsday. Many Who Signed Weren’t Actually AI Doomers
In March a viral letter called for a pause on AI development, warning that algorithms could outsmart humanity—but many experts who signed on did not believe the technology poses an existential risk.
Where’s the Recession? The Four Economic Factors That Kept It Off | WSJ
Hungry Howie’s Promotes Secret Pizza Menu Using Augmented Reality
Pizza chain Hungry Howie’s is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers can view and order by interacting with an augmented reality experience. Customers can scan a QR code on Hungry Howie’s pizza boxes and in-store cash registers to access the secret menu AR experience, which allows…
Malvertising Threat Report Finds It’s Accelerating Due To Weak Ad Market
The report, the first in a quarterly series published by TAG’s Malvertising Threat Exchange, benchmarks a variety of new and emerging nefarious ad practices.
OpenAI: GPT-4 Could Help Revolutionize Content Moderation
Tech can compress months’ worth of review work down to hours, says the AI developer, which is testing the application and encouraging customers to do the same.
Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos.
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Paramount and OMG Usher in Next Step in New Currency Workflow
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The pilot leverages VideoAmp data as an advanced currency, with the teams agreeing on the workflow, identifiers and overall…
Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
The study from Engagement Labs also shows differences by party in terms of communications channels, overall sentiment, and volume of conversations.
TvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens
TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, the CTV ad platform unveiled a cost-per-outcome model to
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