This Agency Exec Finds Comfort in Controlling Expectations

For Pereira O’Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset. When she tried to move forward on a project by presenting a list of opinions from people across the agency, her former boss paused and reminded her that she wasn’t being…

Southwest Airlines Prides Itself on Being the ‘Love Airline’

In February of 1973, The New York Times reported a story out of Texas known as the “$13 war.” It pitted the magisterial Braniff International Airways against a scrappy upstart called Southwest. In essence, Braniff was ticked off because its fares were set by the Civil Aeronautics Board, whereas those of Southwest–which had three planes…

YouTube is under fire again, this time over child protection

“Persistent identifiers” mean targeted ads are being served on YouTube channels specifically crafted for younger audiences, where such modeling is prohibited, without parental consent, according to a new study.

The findings mean YouTube will face yet more scrutiny over its policies with researchers observing that it served ads to minors, appearing to contravene its own policies, leading some to question over how rigorously it meets the requirements of the FTC’s Children’s Online Privacy Protection Rule.

COPPA requires service providers to obtain “verifiable parental consent” prior to using personal information from children and that “reasonable efforts” are made to notify guardians of such practice.

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Brands Display Their Power as Sales From Licensing Deals Grow

Pink Starburst gelatin snacks. Frank’s RedHot sunflower seeds. Wendy’s chili–in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023. Indeed, the Chicago-based food manufacturer behind Slim Jim, Duncan Hines and Chef Boyardee has a history of working with brands in ways that generate…

This Collide Sport Marketer Also Finds Time to Play Ball

At Walker Stadium in Portland, Ore., keeping signs for Leatherman, Jacobsen Salt, Migration Brewing and Planned Parenthood surrounding the field is typically the only way Parker Huffman rounds the bases. But every so often, he stops driving in sponsors to take his own turn at bat. Huffman is the general manager for the Portland Pickles,…

People Don’t Actually Like Streaming Services More Than Linear TV

It’s not headline news anymore that people are watching content on streaming platforms at an increasing rate while cutting back on cable and satellite. During the second quarter of 2023, U.S. adults spent 37% more money on the likes of Netflix and Disney+ compared to the same time three years prior, according to Epsilon, a…

Fake Meat Is Bleeding, but It’s Not Dead Yet

Beyond Meat’s weak sales led to headlines about “peak veganism” and the end of plant-based meats. But demand in Europe shows there’s still life in alternative proteins.

Uber Eats’ Ads Are All About Indulgence As It Pushes Grocery Delivery

Much like Kleenex is used as a catch-all word for tissues or Google as the generic term for online search, Uber has become synonymous with ride-hailing. Now the brand wants to create the same association with grocery delivery. The company’s food delivery service Uber Eats is typically linked with ordering meals from restaurants, but it…