Month: August 2023

How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director.

The post How Old-School CPGs Are Leaning In On Generative AI appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy

The post The Unintended Privacy Law Patchwork; Amazon Extends Ads To Third-Party Sites appeared first on AdExchanger.

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This week, Exverus Media and meat company John Soules Foods launched their first artificial intelligence chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this?

As part of John Soules’ larger rebranding effort, the campaign will integrate retail media networks, paid social and programmatic marketing to drive awareness of its meat products. With the AI chatbot recipe picker, people can plug in their preferences, including type of meat and caloric intake, and get recipes using the company’s meat products.

It’s the first AI app that Exverus has developed with any of its clients, and the idea was centered around helping parents come up with cooking ideas, said Wes Condray-Wright, media supervisor at the independent media agency. “Really trying to give some time back to that busy parent. Taking the guesswork out of meal prep, or giving them some more time in their day through AI,” Condray-Wright said.

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Last year, Roblox announced that it would roll out programmatic in-game ads by the end of 2023. Now, with just over four months left in the year, the metaverse platform is nearing the end of its self-imposed deadline.

Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences. To learn more about how Roblox’s ad network is coming together so far, Digiday independently reached out to nine of the companies participating in the Roblox Partner Program.

Making all the right moves

Across the board, Partner Program members — which range in categories from marketing agencies to smaller Roblox-focused content studios — told Digiday that their involvement in the initiative has already sparked a rise (anecdotally) in clients’ interest in their Roblox work.

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It’s no exaggeration to say some things just are a bit off-kilter in the U.S. consumer mindset. While economic news continues to show optimistic trends (inflation is slowing, consumer demand is keeping pace), people are worried about all sorts of instability around them — the environment, political acrimony, job stability, etc.

Social media has for years been where people express their fears, worries and hopes — and that world has gone through its own upheaval with Elon Musk’s takeover/makeover of Twitter into X, the arrival of Threads, the continued strength of Instagram as an ad vehicle, and the undying popularity of TikTok among younger audiences. There’s no denying it’s a powerful medium for advertisers and marketers.

Which is why Horizon Media once again studied the world of social media, finding a growing trust gap among its users along age and generational lines. In the latest iteration of its Social Media Trust Tracker, conducted by Horizon’s WHY Group, which analyzes the intersection of culture, people and brands. Surrounding key factors like data safety, user verifiability, and platform reliability didn’t change much from prior studies. But elements like “trustworthy Information” and “safety from hate speech” saw a 5% gap increase that was consistent across nearly every platform and “may reflect rising concerns ahead of upcoming elections,” according to the study.

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This week’s Media Briefing looks at the top trends to come out of publishers’ Q2 earnings.

• Digital subscriptions carry Q2
• The Arena Group sells a majority stake, X caught throttling traffic to competitor sites and more

Digital subscriptions carry Q2

Another round of earnings has come and gone and based on Q2 trends, publishers’ digital subscription businesses were the breadwinners compared to their digital advertising and commerce businesses. So much so that the achievement of having increased the average revenue per user (ARPU) for paid subscribers in Q2 was a top talking point for the chief executives from The New York Times Company, Gannett and News Corp during their earnings calls over the past couple of weeks. 

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Until Facebook’s Cambridge Analytica crisis sent shockwaves through the worlds of social media and politics, data privacy wasn’t necessarily on everyone’s radar as a priority. In the years since, companies have rushed to upgrade the ad-tech ecosystem, but as the industry knows, it’s not easy to retrofit an entire industry inside or outside of a Sandbox.

As the generative AI race gains momentum, it’s worth asking how lessons from ad tech could also apply to the new era of innovation. During the laissez faire days, ad tech didn’t prioritize privacy before “cookie” became a dirty word, but what should companies do earlier this time with genAI to avoid past mistakes and mitigate unseen risks? 

Future problems aren’t always clear based on a platform’s intended use. For example, APIs like Facebook’s Open Graph were seen as a way to micro-target ads, but the risks were exposed only after the Cambridge Analytica scandal came to the surface. 

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Government is steering investment now through the Inflation Reduction Act, at the cost of future growth.

Lawyers use youngsters as plaintiffs in Montana. A judge buys it.