ChatGPT Makes Its Way to Data Clean Rooms

Analytics firm AppsFlyer introduced OpenAI’s ChatGPT within its data clean room capabilities, the company announced today. This means marketers can query data and ask business questions directly without the need for technical support allowing for faster and easier adoption of data clean rooms. Marketers can input and receive queries across several languages, including English, Russian,…

Judge Inclined To Require Meta To Face Lawsuit Over Health Data

Judge William Orrick indicated he will allow Facebook users to proceed with claims that Meta violated federal and California wiretap laws.

Take a Page From the Motion Identity Playbook

It’s no secret that the social media landscape is changing at a breaking speed. Instagram and TikTok are placing evermore emphasis on video, tweaking their algorithms to favor moving content over static images. Reels are drawing the lion’s share of attention in people’s feeds, and we’re yet to see the full impact of Generative AI…