From the Hawaii Community Foundation to the Maui Food Bank, donations to these groups aid people impacted by the recent disaster in Lahaina.
Rimmel London Uses AR to Promote New Mascara
To celebrate the launch of its Thrill Seeker Pitch Black mascara and reach Gen Z consumers, Rimmel London partnered with media agency Zenith to launch an online and OOH campaign featuring multiple augmented-reality activations. The campaign, which was conceptualized by creative studio Tommy, will allow Snapchat users in London to point Snapchat’s camera at the…
Jacamo and LADbible Use Video, AR to Celebrate ‘Everyday Lads’
British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the “No Average Jack” campaign for N Brown’s menswear brand Jacamo. The campaign, which was negotiated by U.K. media agency the7stars, aims to celebrate “the stories of everyday lads.” Through this partnership, LADbible will share social video content for Jacamo celebrating the…
Amanda Richman Takes Up Residence At The IAB
The long-time agency media chief has been named executive-in-residence at the IAB, which also named Horizon Media’s Piya Mehra Chief of Staff of the trade association.
The Rise of Extreme Travel Companies for the Ultra-Rich | WSJ
Aerie Builds an Offline Marketplace for Other Brands to Connect With the TikTok Generation
Aerie’s latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product–a Barbie Burger King meal, for example–the clothing brand created a shared experience with a host of small businesses. Aerie’s Hidden Gem Marketplace, which featured small New York City businesses as…
Former Dentsu Media COO Cridland Joins BMG360
The long-time agency media exec has been named CEO of the Shelton, CT-based performance marketing shop.
X Throttled Traffic To Sites Of Some Rivals, News Brands: Report
Tests found opening delays for links on X to Meta’s sites and companies that Elon Musk has berated, including The New York Times, although X restored normal open times soon after these were called
out, according to The Washington Post.
out, according to The Washington Post.
Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad Industry
The ANA’s programmatic supply chain study puts the Agency on the side of the Seller rather than the Buyer and states, “Some brands don’t fully understand when their agency is acting as their agent or
as a principal, and the implications of that.”
as a principal, and the implications of that.”
Skyscanner’s Global ECD on Developing a Campaign to Stand Out
In the world of online travel planning, Scotland-based Skyscanner is a challenger brand gearing up to take on high fliers like Booking Holdings and Expedia Group. Acting as both a search engine and a travel agent, the 22-year-old company connects millions of travelers across 52 countries and 30 languages with 1,200 travel partners a month….