Month: August 2023

On Tuesday the companies will announce findings in a study on global analysis around attention metrics. The companies followed 16 campaigns, 14 advertisers, to measure brand lift and attentive time
based on live campaigns.

Exclusive NFL, Premiere League and other content will be viewable in bars and restaurants through licensing deal with EverPass Media platform.

Like its fellow networks, CBS had to scrap the schedule announced last May and replace it with a new one due to the actors’ and writers’ strikes.

Up to now, the exclusive-to-subscribers games have been mobile-only.

Long-time digital out-of-home exec Chris Allison has been hired to run it.

Coca-Cola is reinvesting in Web3 by taking its global Masterpiece campaign, which features branded artworks by classic and contemporary artists, to the blockchain in the form of digital collectibles,
also known as NFTs.

Soccer — or European football — has for years been one of those sports knocking at the door.

Only Murders in the Building is adding killer sponsors for Season 3. The whodunnit murder mystery series first dropped new episodes on Aug. 8, with new additions Meryl Streep and Paul Rudd joining the cast. But the Season 3 actors won’t be the only fresh faces thanks to a newly announced slate of 17 sponsors…

Instagram is expanding its test of song lyrics in its short-form video product Reels, giving users and brands another in-app music-centric creation option.

People have very tight bonds with their pets, so much so that they don’t like leaving them alone, even for work or vacation. A new campaign for pet sitting service Rover by independent agency Little Hands of Stone means to quell the nerves of pet owners and let them know they can leave their pets…