Month: August 2023

Linear TV usage fell below a 50% share for the first time in July, while streaming rose to an all-time leading share of 38.7%. Broadcast at a 20% share and cable at 29.6% sank to new lows, and their
combined results yielded a 49.6% share for linear TV, according to The Gauge Nielsen metric, which measures total day viewing for persons two years of age and older. Cable slipped under a 30% share
for the first time.

Controlled exposure to misinformation can help protect people from falling for it in the future, according to new research.

The social media giant filed a lawsuit against a nonprofit that researches hate speech online. It’s the latest effort to cut off the data needed to expose online platforms’ failings.

CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the

The post Riding The Rising Tide Of Programmatic Streaming With Disney appeared first on AdExchanger.

At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May. But when Pheasant Energy sent a follow-up asking about rates for a guest post on her sustainable living blog, “I sent back quite an angry response,” the U.K.-based content creator said. “Or, well, I’m quite British….

Plenty of Fish is trying to establish itself as a relatively genuine, low-stress dating service. That’s why the company did a full rebrand and changed up its media mix last

The post Why Plenty Of Fish Did A Hard Reset On Its Brand And Media Mix appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Gripe Google is refunding agencies for “billing discrepancies,” aka ads that ran in places where they weren’t

The post Google Doles Out Refunds After Adalytics Drama; ESPN: Stream It Or Sell It? appeared first on AdExchanger.

It’s only a matter of time before generative AI content becomes a bigger part of ad campaigns.

With the political ad landscape expected to surpass all sorts of record spending levels in 2024 — more than $15 billion in political ad revenue, per Statista — agencies today need to consider the impact of generative AI on political advertising. Of that $15 billion, the upcoming presidential election is already gearing up to be one of the most expensive races in the U.S. More than a dozen Republican candidates are vying for nomination — and spending in just digital ads alone has already reached $380,000 15 months ahead of the election, according to AdImpact.

Spending aside, agencies active in the political space have noted positive uses for AI, like using it to create content quickly or to maximize voter outreach, but they’re also concerned about the spread of misinformation and the lack of regulation around AI-produced content.

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