Month: August 2023

After announcing a global rollout of its Ad Revenue Share Program, then delaying its release due to unexpectedly high participation rates, X is attempting to onboard a larger pool of creators by now
lowering the entry requirements by a significant amount.

CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its
staff.

They’re America’s most important allies in Asia, and bad blood between them goes back centuries.

If 2023 has taught us anything, its that modern leaders must be equipped to handle growing public scrutiny. In an economy where customers want brands to live their values, a single tweet or TikTok video can whip a media frenzy. This means CEOs–from ex-Twitter boss Elon Musk to Bud Light’s Brendan Whitworth–are increasingly being thrust…

Results, however, showed a sequentially improving picture for most major media, with the exception of newspapers. Out-of-home continued to show strong year-over-year results for both quarters, as
well as the first half.

More ads featured in the women’s tournament have pulled high rankings for ability to drive market-share growth, as measured by System1.

Major TV stations are looking to make deals with big professional sports leagues to air games on regular broadcast/over-the-air TV.

YouTube creators will soon have the ability to link Shorts to other types of content such as long-form videos, to provide a safer way for creators to direct viewers to their other content and give
them another way to monetize traffic.

Generative AI represents “a remarkable opportunity to create a new stream of revenues, while allowing us to reduce costs across the business,” said CEO Robert Thomson, adding that News Corp is
already negotiating with tech companies for payment for its content.