Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users

The hype surrounding Meta’s shiny new platform has met an awkward reality. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence, are scaling back their Threads content. Brands like Anthropologie and Wendy’s last posted to Threads a week or more ago, while makeup brand Rare Beauty posted six days…

Elvis Is in the Building: Jungle Room Pop-Up Hits Nightclubs in Major Markets

Elvis is in the building. The King of Rock ‘n’ Roll, though not actually resurrected, may be on-site in spirit in a first-of-its-kind marketing stunt that will reimagine his beloved “jungle room” from Graceland in nightclubs in three U.S. cities. The project, dubbed “Love Me (Bar) Tender,” will take place in two-night stints in October…

Uber and Lyft Drivers Have Some Advice for Autonomous Vehicles Set to Swarm the Streets

San Francisco ride-hail drivers are about to share the roads with robot competitors. They say that the self-driving cabs need to work on their traffic skills—and watch out for bodily fluids.

As Jobs Picture Improves, Indeed Adapts to the Way We Work

Global recruitment platform Indeed.com is taking advantage of a brightening global job market and the demise of the so-called “great resignation.” The leading job search platform has kicked off “The World Can Work Better” campaign, a global brand platform to showcase Indeed’s lofty goal of creating lasting connections between employers and employees, in turn making…

The Brooklyn Dumpling Shop Isn’t Your Grandfather’s Automat—Nor Is Its Marketing

On a Thursday morning in April of 1991, New Yorkers trooping through midtown beheld a wistful sight. The Horn & Hardart automat on the corner of 42nd Street and Third Avenue–the lone holdout of a restaurant empire that once counted 40 locations in the city–had closed its doors. With their self-serve, coin-op, cafeteria-style layout, H&H…

Is The Rise Of Indie Newsletter Writers And Podcasters Just Another Bubble?

Years ago, as the tide turned against top digital publishers like BuzzFeed, Vice and HuffPost, there was a minor renaissance of small or one-person publishers with a podcast and newsletter.

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Ad Tech Is ‘Easy Pickings’ For Data Privacy Regulators

Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to the privacy theater.

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Strong Client Services Couldn’t Save MediaMath From A Lack Of Product Innovation

MediaMath failed to introduce essential product features demanded by trading desks, especially in view of an increasingly competitive DSP market.

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