Month: August 2023

“What we are witnessing is both forms of TV content access – linear and streaming – coming together in the thinking of major national TV advertisers and their time buyers,” says MediaDynamics
President Ed Papazian. This year’s linear TV upfront ad market is down 5% to a combined $19.1 billion, according to Media Dynamics estimates, while streaming platforms from TV network-owned companies
have seen a 31% rise to $8.03 billion.

Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.

As part of this year’s ceremonies, the AAF will also present a new award: the Cultural Force Award. The award is a special designation given to an individual, also 40 years of age or under, but who is
not directly involved in the advertising business.

Arkady Volozh, co-founder of Russian search engine Yandex, is one of the few businessmen from the country to speak out against the invasion in Ukraine.

X CEO Linda Yaccarino explained why the platform was rebranded, how the company is embracing the “everything app” concept through new video-chat capabilities, updated brand-safety tools and more.

Google claims the change was made strictly to help differentiate the now at-issue skippable, in-stream ads from newly introduced non-skippable in-stream ad formats.

Geoffrey Hinton left Google so he could speak more freely about AI’s dangers. He argues that building analog computers instead of digital ones might keep the technology more loyal.

Academy Award-winning director Damien Chazelle, known for movies such as La La Land and Whiplash, tells a mind-bending tale about memory in a 7-minute film for Hennessy X.O. that was three years in the making. The short film continues Hennessy’s cinematic “Odyssey” campaign, which began in 2016 with a story from Drive director Nicolas Winding…

Terms were not disclosed, but Contagious Communications has a staff of 40 and advises both advertisers and agencies on creativity and creative services, including publishing data bases, case studies
and advising on advertising reviews and pitches.