Month: August 2023

Bidstack has announced a partnership that will provide ad-technology company Venatus with access to its ad inventory across six key regions.

“Advocado is an impressive platform company with a robust technology stack and patent portfolio, well positioned to solve a variety of industry cross platform and interoperability challenges,” Gotlieb
said of the advertising data company.

The presidential candidate walks back his initial views, albeit not enough.

It’s official. Mark Marshall is NBCUniversal’s next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal’s advertising and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino’s exit in May. Between the…

GM’s work with Google Cloud is “another example of our efforts to transform how customers engage with our products and services,” says GM’s Abbott.

Google unveiled a marketing product Wednesday that purports to allow marketers to launch personalized campaigns in hours, not weeks, by making it easier to create many audience segments and creative

The post Google Leans On Typeface And GrowthLoop For Gen AI-Infused Marketing appeared first on AdExchanger.

At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for marketers to build and serve marketing campaigns. Google is collaborating with GenAI platform Typeface and customer data platform GrowthLoop to introduce the GenAI Marketing Solution…

Ad from super PAC backing Chris Christie shows mugshot with words “lies” and “distractions” superimposed.

As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns. A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media. 

However, according to Forbes, 74% of brands have already allocated budget toward RMNs. Wakefield Research also found that 64% of CPG brands with ad budgets of $100 million or more are planning to increase their RMN spend. 

As the consumer demand for personalized targeting increases, to succeed with retail media campaigns, advertisers must understand the benefits of marketing at the point of purchase — and beyond. Similarly, they’re working to identify the right steps to take before implementing personalization tactics and how to bring a cohesive RMN campaign to life.

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BrightEdge on Wednesday released its latest technology based on generative AI, which provides the ability to build uniquely crafted SEO-optimized webpage titles and descriptions in less time with
greater accuracy to increase performance.