Month: August 2023

This article was first published by Digiday sibling WorkLife

Zoom has made waves this week: first for its RTO mandates, second for a potential AI-related data privacy oversight. 

Like many other companies this year, Zoom has upped its AI capabilities. In March, it updated its policies to allow broad access to user data to train its AI models. That change drew intense scrutiny when it was reported over the weekend, sparking questions and alarm from its customers and data privacy advocates. 

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The Q2 earnings season is typically a serving of ‘hard facts’ in the middle of the midsummer lull in the news cycle, and if you connect the dots, some real nuggets of insight can be gleaned.

This week saw the three-largest independent, publicly-traded, ad platforms – The Trade Desk, Magnite, and PubMatic – make their market disclosures. And while all continue to grow, it would appear that investors’ enthusiasm for the CTV narrative that has served this trio so well for the last 18 months is starting to plateau.

Firstly, it’s important to caveat such an observation by also pointing out there is an overall cooling of the market, for instance, the previous week saw WPP, the industry’s largest agency holding company reducing its 2023 revenue-growth forecast.

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Artificial intelligence has pervaded advertising as the industry’s shiniest new fascination. While agencies aren’t quite sure what form AI will take at their companies and clients are even more hesitant given AI’s black box nature, it hasn’t stopped agencies from pitching AI-powered services.

“It adds a sheen or polish on your capabilities as an agency,” said Annmarie Turpin, chief technology officer for Ocean Media’s analytics team. Meaning, as AI becomes the industry’s trending topic, AI-powered services could be a big draw for new clients. 

One of said services is what’s known as “digital twinning,” an AI-driven or virtual simulation of a real life activity, which has been gaining steam as an AI offering over the last two years. 

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A growing number of social media influencers and celebrities today own their own products and promote them directly to their followers through their social media channels. As a result of their name recognition alone, curious buyers are more likely to try out their product.

Robotaxis can offer paid rides in San Francisco around the clock after Alphabet’s Waymo and GM’s Cruise got approval from California’s Public Utilities Commission.

A narrow investment ban doesn’t eliminate the business risks.

What he needs at the Republican primary debate isn’t a reset but a return to his winning message of September 2022.

In a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating and increasingly major brands are redirecting budgets to creator campaigns. As the industry evolves, visionary entrepreneurs and investors are building, buying and selling businesses that will shape the future of the creator economy. Today, we speak with Ken Harrell,…

Only a productivity boom, driven by market reforms, can heal the economy after an asset-price collapse.

“Marketers hold the power to educate the public” about Red Flag Laws — through which high-risk people temporarily lose access to firearms.