Month: August 2023

The SSP incurred bad-debt losses due to the bankruptcy of DSP MediaMath.

The revelations from a comprehensive interview conducted by Linda Yaccarino, CEO of X (formerly Twitter) with CNBC today highlight a consistent theme: the more the tech boss tries to shed light on the platform’s path under the enigmatic proprietor Elon Musk, the deeper the labyrinth of questions seems to become.

Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty.

Below are the main takeaways from the conversation. 

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The Trade Desk continued its run of growth, reporting Q2 total revenue of $464 million, a 23% jump from last year.

The post What Ad Slump? The Trade Desk Powers On With Its ‘We’re Not-A-Walled-Garden’ Pitch appeared first on AdExchanger.

The outcry over Zoom’s tweak to its data policy shows how the race to build more powerful AI models creates new pressure to source training data—including by juicing it from users.

As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games’ massively popular battle royale title Fortnite. To promote Zany Ziplines, MilkPEP partnered with agency Gale to create a gamified Snapchat lens that challenges people to collect milk-themed power-ups as their character…

As back-to-school season rolls around, it’s a given that parents will worry about the welfare of their progeny–their safety, academic performance, the risk of cyberbullying and even what’s in the cafeteria lunches. But a survey conducted by OnePoll a few years ago revealed a concern that few people talk about: 42% of parents admitted they…

The Trade Desk witnessed more sharp growth this year — up 23% to $464 million in Q2 – outperforming analysts’ estimates and company guidance.

Does CW now look like a model to become a new Fox Network? And if so, what kind of animal might be a reference point? For its part, in this upfront period, Nexstar intended to sell
advertisers national TV ad inventory across The CW, NewsNation, and other media assets.

A research study explored the complexity of bidding environments and how current solutions perform for advertisers.